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Reaching Carbon Neutrality with Climate Neutral Now

What is Climate Neutral Now?

Climate Neutral Now is an initiative launched by the UN  in 2015 to encourage everyone in society to take action to help achieve a climate neutral world by the mid-century, as enshrined in the Paris Agreement. To organisations all across the globe, the necessity to support bold and radical climate action makes economic sense. The repercussions of climate change can be acutely felt in supply chain disruptions, rising resource costs, and extreme weather disturbances. Forward thinking businesses understand this, and have banded together to join Climate Neutral Now to measure and reduce emissions; a joint move to keep the global temperature rise below 2 degrees celsius.

In addition, the Climate Neutral Now campaign is an opportunity to connect with a group of leading organizations and individuals who incentivize behavioural changes which help align them with the UN  Sustainable Development Goals (SDGs). As members of the pledge, Neo urges businesses to lead in action and support this challenge.

Life is about Movement, UN Climate Change


Why join the Climate Neutral Now Initiative?

Let’s start with what it means to become “climate neutral.” The term means reducing greenhouse gas emissions (GHGs) as much as possible, but it also means to compensate for any remaining carbon emissions. When you hear companies say they aim to be “net zero,” this indicates that any amount of greenhouse gas that has been emitted into the air is eventually neutralised. Organisations choosing to join the Climate Neutral Now movement are thus pledging to: 


  • Measure and then report greenhouse gas emissions for an agreed-upon period of time;
  • Reduce greenhouse gas emissions as much as possible; and
  • Offset then remaining emissions with UN Certified Emission Reductions (CERs).


Businesses benefit from an eco-friendly afterglow. What is important here is that companies follow suit with what they say. Businesses should aim to reduce their emissions as much as possible, and continuously review their processes in order to lessen their impact on the environment. In the cases where emissions cannot be fully reduced, compensation is needed to counteract them. 


Who are other signatories?

Companies and organisations like Microsoft, Sony, M&S, and Juventus have all joined Climate Neutral Now (see the full list of signatories, here). Signatories who sign the pledge are recognised on UNFCCC websites and social media channels, and may be invited to participate in climate action initiatives with the UN. Participating companies will also be given access to the Climate Neutral Now communications toolkit on Trello, to broadcast the movement of carbon neutrality far and wide through social media and various communication channels.


What are the effects of climate change? 

There is not enough room on this page to go into full details about the detrimental effects of climate change. 


According to Amnesty International, climate change is the most vital issue of our time. To avoid the worst effects of climate change, science tells us that we must limit the global temperature rise to 1.5 degrees celsius, or a maximum of 2 degrees celsius. To achieve this objective, relying solely on governmental action will not be enough. It’s obvious that charities and governments cannot be expected to do all of the heavy lifting when it comes to changing the current trajectory of our planet. Enterprises, big or small, all have a role to play. 


Edward Norton on Climate Neutral Now


What is Neo accountable for?

Neo has decided to partner up with Climate Neutral Now, because we have made sustainability a core tenet of our operations. From the very beginning, our founders wanted Neo to have a net positive impact on both society and the environment. We want to bring sustainability to the funeral industry, an industry known for its reluctance to change. 


By signing the pledge, we will continue to strive for climate neutrality through our commitment to the Climate Neutral Now Initiative, in supporting a global movement to achieve carbon neutrality. In addition, our entire operation pledges to continue to undertake the following in becoming GHG (greenhouse gas) emission neutral for the selected GHGs (carbon dioxide, methane, nitrous oxide, hydrofluorocarbons, perfluorocarbons, and sulphur hexafluoride):


  1. Measuring (quantifying) our greenhouse gas emissions The tool Neo uses to calculate this can be found here
  2. Reducing these emissions internally in addition through our array of sustainability and social impact partners.
  3. Compensate any emissions by offsetting and using CERs (Certified Carbon Emission Reductions)


Wait, what are CERs?

According to the UN, CERs are “carbon credits generated by climate-friendly projects vetted by the UNFCCC following rules approved at the intergovernmental level and with international oversight, providing a high level of credibility.” By purchasing credits to compensate one’s unavoidable emissions one: 


  • Rewards various projects located in developing countries and encourages the procurement of new ones;
  • Helps bring sustainable development benefits to communities, such as improved air quality, improved income, improved health, reduced energy consumption, and much more;
  • Contributes to the achievement of the UN Sustainable Development Goals (SDGs)


Carbon Control


How do we put our words into action? 

Neo’s objective is to reinvigorate the environment and inspire the next generation to believe they can do the same. We pursue our commitment to climate action in 3 ways:


  1. Carbon neutral – We operate as a carbon neutral enterprise. We measure the total emissions of our operations and put in place a carbon offset scheme that results in a neutral footprint.
  2. Trees for cremation – Every cremation carried out by one of our crematoria partners includes a minimum 200% carbon offset using one of our tree planting charity partners.
  3. Crematorium sustainability index – We aim to help industry participants reduce their emissions by carrying out due diligence to identify and list the most environmentally friendly operators in the UK. 


Climate Neutral Now is a meaningful partnership, because we share the mutual goal of helping the world reach carbon neutrality. We strive to reduce our emissions and compensate for what cannot be avoided. What we say is put into practice, and by booking a direct cremation with us or by arranging a funeral plan, our clients are courageously electing for your last act of consumption to be complemented by an even greater act of regeneration. 


Read more about our partners, and how we are continuing to make a meaningful impact.

Jenn Ulloa

Digital Operations Analyst

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